Paul has a proven track record of
successfully developing new international markets, new products and brands, and
new distribution networks for a variety of service and manufacturing
companies. Most recently, Paul led the
expansion into Asia-Pacific of Claria Corporation, an online behavioral
marketing company. Within two years,
Paul had established Claria as the leader in its industry in Asia-Pacific,
which led to a $30 million investment in Claria by Softbank, as well as a joint
venture with Softbank and Yahoo! Japan.
Paul’s extraordinary
success in developing new business largely comes from his multi-disciplinary
approach. He synergistically combines
rigorous analysis of facts and data, with structured creativity and innovation
techniques, and with his insights as an internationally experienced marketer
and new media pioneer.
Time and time again, Paul has developed new
business strategies for companies, evolved them into strategic plans, and then
successfully led the tactical implementation of the plans. He has a track record of helping companies
develop new business in the
In addition to helping companies develop new products and enter new
country markets, Paul has also helped companies pitch – and win –
important new partners, distributors, or clients. Paul can help
investment banks, private equity or VC firms evaluate and expand the marketing
assets of a potential investment. Paul
can help advertising or marketing agencies win new business or retain accounts
that are threatening to leave. Paul
knows what brand marketing companies expect from their agencies. Paul has experience teaching major ad agency
personnel marketing and advertising processes.
Many senior advertising executives are among Paul’s professional
references. Paul also has a proven track
record of developing Web sites, Internet services, and new media businesses in
Asia-Pacific.
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