“At the time of Paul’s initial engagement, Claria had no
sales or business presence in Asia, and was not technically able to serve
behaviorally targeted ads with Asian characters. Within months of Paul’s
engagement, he was pioneering online behavioral marketing in Asia-Pacific and
developing Claria’s business in the
region.
Paul has consistently championed the business potential and strategic
importance of
Paul has helped Claria to evolve from a company that didn’t have
any business in Asia to a company now very focused on
Mr.
Scott VanDeVelde, President and CEO, Claria
Corporation
“I’ve known Paul Anders Schwamm personally and
professionally for many years. I
recommended Paul as a consultant to Claria to evaluate market feasibility for Claria’s online behavioral marketing services in
Claria had no Asia-specific experience or capabilities prior to Paul
joining the company, and as a result, Paul had to initially develop the
Asia-Pacific business on his own. Paul also opened, staffed, and managed Claria’s
Prior to Paul joining Claria, the company had no business activity in
Mr.
Scott Eagle, Executive Vice President, Claria Corporation
“I've been Paul's client contact since
mid-2006. He has excellent knowledge of the Japanese online media market, great
business sense, and a valuable contact network. Paul knows how to get things
done in the challenging Japanese market, and he
delivers on his commitments. I consider him a trusted and valued advisor.
Jason Baadsgaard, Vice President,
Business Operations, Claria Corporation
“Your success
.…has been excellent…. Again, my thanks to you and your
staff on the progress you are making…. I certainly appreciate your
efforts to expand the business in
Mr.
John S. Stafford, Chairman and CEO, American Home Products Corporation (now Wyeth)
“Thank you for the fine job
you are doing (turning around and building the consumer healthcare business in
Mr.
Jan Leschly, President and CEO, SmithKline Beecham
Pharmaceuticals plc. (now Glaxo-SmithKline)
“I hope you will continue to
enjoy much success in your career…. You have certainly applied yourself
100% to the task at hand….”
Dr.
Bernard Canavan, President, American Home Products
Corporation
“I first met Paul Anders
Schwamm in 1996 in
Several years after our initial
work together in a client-agency relationship, and after I had moved back to
the
Paul is a highly skilled marketer,
and an expert in managing consumer brands and growing sales in competitive
markets. He is energetic, creative,
innovative, and very strategic in his work. Paul is able to attract, train, and
motivate good staff, and he also works well with a
variety of business partners. Paul
is very professional, hardworking, and demanding of himself,
and motivates individuals and teams he leads to strive for excellence. At the same time, he is warm, witty,
personable, and someone with whom people enjoy working. For all these reasons, Paul and I have
maintained close contact.
Paul has also provided valuable
advice and help to me in my current position. His experience and insight helped me solve
some difficult financial issues within the company and present them to
management.
I have very high regard for Paul
personally and professionally. I am
very glad to provide a professional reference and discuss Paul’s
abilities and character with any company executive considering hiring Paul as a
manager or consultant.”
Mr.
Peter F. Weiss, Senior Vice President, Sales and Marketing, Verance
Corporation
“Mr. Schwamm demonstrated a
very high work ethic, was innovative, knowledgeable about the
Mr.
John W. Sanders, Vice President, Human Resources, SmithKline Beecham
International
“We have learned more in two
hours with you than we did in one week of meeting senior executives of several
major Japanese corporations. Thank
you very much.”
Mr.
William Cotton, Buying and Marketing Controller, and Ms. Elaine M. Kent,
International Retail Development, The Boots Company
PLC
“I enjoyed your high energy
and enthusiasm and desire to make things happen. From what I can see…. you have
pushed a number of things much farther and faster than they were moving before
and did it with a good-spirited enjoyment of what you were doing that was
infectious. It was a pleasure to be
associated with you….”
Mr.
Robert Campbell, Category Director, SmithKline Beecham Consumer Healthcare
“I want you to know that I
am a big fan of yours and wish you everything of the best in your new
ventures.”
Mr.
Gordon McLaren, Vice President & Category
Director, SmithKline Beecham Consumer Healthcare
“You were energetic and
positive, and knew how to set priorities in business. You understood Japanese people very
well, and you knew how to successfully conduct business in
The marketing programs and
advertising created under your management captured the attention of Japanese
consumers and significantly increased the awareness and image of our
brands. The TV commercials became
famous, and resulted in significant sales increases for each brand…. You
are very popular and highly respected among the Japanese wholesalers and
distributors. No other foreign
manager has been able to establish such close relationships with wholesalers
and distributors.
You are truly unique as a foreign
executive who genuinely understands how to lead and manage Japanese
people. At the same time, you use
your extensive international management experience and knowledge to introduce
new ways of thinking and new ideas to Japanese staff, and new products into the
Japanese market.”
Mr.
Hideo Kitagawa, National Sales Director, SmithKline Beecham Consumer Healthcare
K.K.
“Paul came like a hurricane
into our business, which had been stagnant, and quickly reorganized major
portions of it. Within his first
month…. Paul cancelled a product launch and out-licensed the same
product, which resulted in several million dollars revenue. (He also) took back a brand which
quickly added to our bottom line.
At the same time, Paul quickly reorganized our marketing department,
resulting in savings of several tens of millions of yen and simultaneously
energizing it….
The major experience I had with
Paul was our take-back of a major brand from our long-time
licensee…. Paul
single-handedly spotted the opportunity to take back the ¥5 billion brand. (A)ll those
who knew the difficult situation, including me, told Paul that it could not be
done. Nonetheless, Paul forged
ahead…. And the result was that SB took back an extremely valuable
financial asset. Our
company’s trading profit tripled instantly…. our company is
operating on a stable footing, with sales doubled and excellent prospects for
future growth. Paul promised these
kinds of results…. and indeed, our company has achieved them.
My experience with Paul showed
that he has strategic vision, energy, and determination. I think Paul would be an asset for any
organization or product line which is in need of an energetic
turnaround.”
Mr.
William L. Florida, Business Development Manager, SmithKline Beecham
Pharmaceuticals K.K.
“You have done the deal of
the decade.”
Mr.
Mitchell P. Cybulski, Chairman, SmithKline Beecham
International
“You are totally right (on a
strategic recommendation involving a major business unit in
CEO
of an International Marketing Company with US$1 Billion annual sales in
Asia-Pacific (Name withheld due to
non-disclosure agreement.)
“I have been active in the health
care advertising business for over 40 years, for the most part as a senior
vice-president, director, and treasurer of the former Ted Bates agency. More recently, I have operated a small
agency and consulting service…. creating TV advertising for former
clients…. Paul has a wide range of business abilities and knowledge, and
an outstanding record in managing brands in the highly competitive OTC drug
market. I hold him in high
regard.”
Mr.
William A. O. Gross, Prinicipal, Drug Copy
Associates (Bill Gross is one of
the original managers of Ted Bates, and a pioneer of TV advertising.)
“Paul is a highly efficient
and effective manager, who has consistently brought about positive changes in
the people and companies he has managed. He is a true leader, who has challenged the
status quo, defined the key issues, and solved difficult problems, which have
gone unresolved under previous management.
Paul has an extraordinarily quick
mind, which enables him to process information and understand complex
situations much faster than most people.
He also has a special ability to think of innovative ideas and solutions
that no one else has thought of.
Paul creates new strategic directions for companies, and then develops
the organizations, people, and products necessary to achieve the new strategic
objectives.
Paul encourages and motivates
people to develop their knowledge and abilities, and
he gives opportunities and responsibilities to deserving people. Paul is also very fair and honest. I have never known any other manager as
efficient and effective as Paul in making a positive impact on a company. He also has excellent business judgement and negotiation skills. I learned more from him and was more
motivated by him than by any other manager I have ever worked for.
Paul is culturally sensitive and
fully understands Japanese culture and business…. Paul’s knowledge
of how to do business in Japan and his experience of successfully turning
around companies in Japan clearly differentiate him from other top executives,
and add tremendous value to any organization he manages.
I have the highest respect for
Paul’s personal character, professional knowledge, and management
skills. He has always achieved
excellent results on the businesses he has managed. Based upon my own experience working
with Paul, I can highly recommend him….”
Ms.
“The distinguished services
he rendered to our company have made a lasting impression on me…. I
cannot help but marvel at the fact that during such an extremely short period
of time, Paul managed to gain a correct understanding of our company’s
situation and came up with an appropriate action plan.
I was particularly impressed by
the process Paul introduced for reexamining our business plans. Our business planning system was
introduced here four or five years ago, but it had generally been filled with
soulless, empty words…. Before Paul, only a small, select group of people
used to be involved with this process.
However, he tried to involve as many employees as possible in the
process by demanding more active participation from younger and female
employees, thus setting a common, future goal of involving the rank and file of
every department in the business planning process.
Paul also gave us kind and careful
instruction in the fundamentals of business English vocabulary. He explained the fine distinctions of
key words such as "objective," "goal," "strategy,"
"action plan," etc. by citing a number of concrete examples. Since our company has nearly ten Profit
Centers, this kind of extra work is extremely time-consuming. However, Paul went the so-called
"extra mile" and stuck to it to the very last group. Even after he finished his work with our
company, we continually make frequent use of his valuable training.
He literally breathed new life
into our company. He not only
required strict professionalism from every employee, he also gave us a sense of
hope for the future. I found my
daily interaction with him both enjoyable and exciting. I am sure that many other employees
share my impression.”
Mr.
Yoichi Ueno, Senior Director & Controller, Consumer Products Division,
International Marketing Company with US$1 Billion annual sales in
Asia-Pacific
“It was my pleasure to be
associated with Mr .
Mr. Derek A. Hall, Executive Vice
President, Dentsu Young & Rubicam
Chairman,
Marketing Committee, American Chamber of Commerce in
“I worked closely with
Mr.
Richard J. Shimizu, Brand Manager, SmithKline Beecham Pharmaceuticals K.K.
I first met
Several years after our initial work together in a client-agency
relationship, and after I had moved back to the
Paul is a highly skilled marketer, and an expert in managing consumer
brands and growing sales in competitive markets. He is energetic, creative, innovative,
and very strategic in his work.
Paul is able to attract, train, and motivate good staff, and he also works well with a variety of business partners. Paul is very professional, hardworking,
and demanding of himself, and motivates individuals
and teams he leads to strive for excellence. At the same time, he is warm, witty,
personable, and someone with whom people enjoy working. For all these reasons,
Paul and I have maintained close contact.
Paul
has also provided valuable advice and help to me in my current position. His
experience and insight helped me to both solve some difficult financial issues
within the company and present them to management.
I
have very high regard for Paul personally and professionally. I am very glad to provide a professional
reference and discuss Paul’s abilities and character with any company
executive considering hiring Paul as a manager or consultant.
Peter
F. Weiss, Senior Vice President, Sales and Marketing, Verance
Inc.
Thank you for sharing your
knowledge and insights (on the Japanese market). It was extremely helpful for us.
His
management skills and professional knowledge are second to none. In addition, his positive attitude
toward his profession certainly served as a role model for many employees of
(our company). I highly recommend
him.”
Mr.
Satoshi Yoshifuku, Section Manager, Consumer Products
Division, International Marketing Company with US$1 Billion annual sales in
Asia-Pacific
“(Paul’s) way of
constructing the marketing plans wasn't just based on the theory right out of
the book, but taking in his own experience from the market, and was extremely
practical. In addition, he
understands the Japanese culture, mentality, business customs, and related
matters remarkably well, and he has absolutely no problem communicating with
Japanese people, with whom he is working.
He is also eager about educating
and guiding staff. He is good at
taking his time to listen to the staff’s opinions and thoughts, and
having a discussion until they understand each other, and he makes staff stay
positive, rather than simply pushing his opinion and thoughts onto them. He is wonderful human being, not only
for his working ability, but also for his honesty and fairness to everyone, and
his truthfulness to himself.”
Mr.
Yukito Arima, Executive
Director, Hummix K.K.
“I had the pleasure of
working with Mr. Schwamm in two different companies. I had a very good experience and
favorable impression working for Mr. Schwamm the first time, so I eagerly
accepted his offer to work for him again after he joined another company.
Mr. Schwamm is the most
intelligent, fairest, most honest, and most caring manager I have ever known.
He is very hardworking and demanding of himself and his staff, and he always
encourages people to improve their knowledge and skills, to work efficiently
and effectively, and to think about their work in new ways. He is very talented at matching up his
staff to positions or projects that will use their strong points or special
abilities, while also providing them opportunities to develop new knowledge and
skills. This is exactly what he did
for me both times I worked for him.
Mr. Schwamm is very skilled at
motivating and managing Japanese employees, who respect him for his management
talent, his ability to successfully conduct business in Japan, his energy and
enthusiasm, his creativity and new ideas, and his fairness and compassion for
his staff.”
Ms.
Hiroyo Tomita
“Mr. Schwamm possesses
qualities typical of most successful entrepreneurs. He engrosses himself in a project until
he is sure he has covered all aspects, which may impact on its results. In this process, he gains a “holistic”
knowledge of the project, and the knowledge of how to appropriately respond. I consider this quality exemplary….
Mr. Schwamm has an additional quality which I consider important to
success…. the ability to trust and value support staff.”
Mr.
Karl Mohrmann, Assistant to the Vice President /
Director Regulatory Affairs, Sandoz Pharmaceuticals
Corporation (now Novartis)
“On behalf of Thunderbird,
The American Graduate School of International Management, thank you for your
significant contribution to the recent Thunderbird Global Business Forum. The forum was a great success because of
your participation and expertise.
As you know, our program in
You are a fine example of a T’bird entrepreneur…
Dr.
Roy A. Herberger, Jr., President, The
“I am very impressed with
your grasp of the issues facing you so early in your assignment. You are the right guy.”
Mr.
Ron P. Marangi, Country President, International
Marketing Company with US$1 Billion annual sales in Asia-Pacific
“(Mr. Schwamm’s)
assignment comprised a multilingual, international team-work among five
affiliated companies, head-quarter functions, international and local
advertising and PR-agencies, and also including a medium range marketing plan,
product presentations and the coaching of media people. The job had to be done under a tight
time limit.
Mr. Schwamm has contributed
substantially to the successful launch of a new and unique product, this thanks
to his versatility in languages, in communication, his personal motivation and
a generally positive approach which he maintained against all odds and
obstacles. We thank him for his
valuable contribution….”
Mr.
H. M. Wildi, Managing Director, Wander GMBH
(Nutritional Products Division of Sandoz)
Most
of the above references are available as signed documents. Many of the above-quoted people –
and several additional executives not listed above – are available to be
contacted for “live” references. Please also
see the Media Coverage
page.
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